Before you jump on to the details of the development process, there might be a few questions running through your mind like “Is the mobile app good for my business?” or” Why a mobile app?”.

In order to clarify your doubt, we have curated the 10 most common questions regarding mobile that will help guide your decision-making process and determine the appropriate mobile strategy for your business.

Let’s get started.

1. Are websites not good enough?

Your business objectives should determine whether you should develop a mobile app or a mobile website. Mobile websites may be the best choice if your objective is to offer mobile-friendly content to a wide range of people. A mobile website can be an effective way to reach your audience at a lower cost; however, users have high expectations for quality and functionality that a mobile website may not be able to meet. When performance or usability issues arise, users may become easily frustrated. Poor user experience is a result of factors such as long loading times, small images, lack of information, and unreliable networks. Users have to work too hard to interact with your brand.

Apps are a great way for you to engage, interact, and communicate with your customers. You can use an app as a personalized communication tool, taking advantage of the user’s interests, location, and usage behaviour. With personalized, in-app content, your brand can derive greater customer loyalty over time.

Many times, it may be necessary to have a mobile app as well as a mobile website. This can be an effective and valuable choice if done correctly. It’s not just a matter of using a mobile website or app when it comes to your brand’s mobile strategy. Rather, it’s a matter of combining these two approaches.

2. Should I choose Web, Native or Hybrid Development?

Choosing the right technology depends on your brand objective and overall business goals that you like to achieve. However, this decision might make or break your business.
So, below, I have listed down some of the various factors that you should consider before determining the technology to use for your app.

(i)Native app
Native apps are specially designed for specific platforms. As a native app is built specifically for a device and its operating system, it can take advantage of device-specific hardware and software. Apps built using native technologies provide improved performance and can take advantage of the latest technology, such as GPS, compared to apps developed as web apps or mobile cloud apps.

Advantages of Native App

– Compared to other development technologies such as web apps and hybrid apps, Native app offers optimum performance.

– Due to the fact that the native app uses the capabilities of the device, it offers more functionalities compared to other development approaches.

– As far as user input and output are concerned, native apps are interactive, intuitive and run more smoothly.

– Native apps offer a better user experience than web apps or hybrid apps. Due to the UI guidelines and standards specific to each mobile operating system, the flow is more natural to the user.

Disadvantages of Native App

● Native apps incur higher upfront costs than web or hybrid apps.
● Native apps use difficult programming languages that require experienced developers.
● These apps are not recommended for simple applications.

(ii) Web App

Web apps are not really mobile applications. They are responsive websites that look and feel like mobile apps. They run on browsers and are typically written in HTML5.

Due to the popularity of the internet, there is a huge rise in the development of web apps development in recent years. Many businesses find web apps to be the more convenient and affordable way to reach their audience. Since it’s platform-independent, it allows the user to access the app anywhere, anytime.

Despite being easier to build, Web Apps are often much slower. For a company seeking to create an interactive and intuitive experience, web apps are not recommended.

Advantages of Web App

– They are less expensive compared to native apps.
– Users don’t need to go through the effort of updating the application every single time. A new version of the web app will be loaded when a user opens the browser.
– Web apps are platform-independent, they can run on all operating systems as long as you have the appropriate browser.
– Web apps are easy to develop and maintain since they use a joint code base across multiple mobile platforms.

Disadvantages of Web App

– Web apps are less intuitive, slower and responsive compared to other technologies.
– When it comes to leveraging hardware and device features, web apps offer much less scope.
– Users use different web browsers, which makes gathering usage trends and performance metrics for a product roadmap more difficult.
– Because web apps are not listed in app stores, they have poor discoverability.

(iii) Hybrid Application

Hybrid apps are a combination of both native apps, and web apps (because of which many people incorrectly call them “web apps”). Unlike native apps, they exist in an app store and are able to access all the device features. These apps rely on HTML being rendered in a browser, though the browser is embedded within the app.

Advantages of Hybrid App

– Since single code is used for multiple platforms, it drastically cuts down the development cost.
– A hybrid app has access to a device’s internal APIs and hardware.
– The hybrid app only requires one codebase.

Disadvantages of Hybrid App
– A hybrid app is much slower than a native app.
– Hybrid apps rely on third-party platforms to deploy their app wrappers.
– Customizing an app requires more money from hybrid development, so it would be best to develop native apps.

3. Should I outsource my mobile app?

A company starting an app development process has many issues to address, the first being “Who will develop the product?”.The advantages of outsourcing mobile app development include experience and expertise, training in new trends and technologies, and flexibility of the source.
Every year, the demand for mobile apps grows and IT departments are struggling to keep pace. There will always be a limit to how much an internal team can accomplish in a given timeframe. When your company is already overwhelmed with internal projects, outsourcing development can ensure your project gets the support it needs. Finding the right people is one of the biggest challenges in enterprise app development. Sometimes, enterprises don’t have the necessary resources for in-house app development and hiring for the required roles in building an app is becoming increasingly difficult.

6. Signs that You need to outsource the project

– If your internal IT team is busy with existing projects.
– Need to invest in additional resources or infrastructure to complete the project.
– Running short of budget to expand the team.
– If you can’t commit your team to the long term management of maintaining the app.
– Mobile app development is not your forte.
– Your existing team doesn’t have the required skillset.

4. Why you should look for a professional Mobile App development company?

It’s a smart idea to look for a vendor who specializes in mobile app development rather than one who only offers it as an ancillary service. These companies usually employ agile development methodologies and emphasize UX/UI design heavily, and possess strong technical capabilities as well as platform expertise.

It is important that you look at a development team’s portfolio when you are evaluating them. Perusing verified reviews and relevant case studies from credible sources is the best way to make an informed decision. It is also advisable to inquire about previous projects. Finding out whether past projects have met the expectations of clients they have worked with, is the best way to determine if the potential team is a good match for your project.

5. Which should I prefer – Manual testing or automated testing?

In the short run, manual testing is cheaper and provides visual feedback. In addition, you get real human feedback from your real users, which is very valuable. Typically, manual testing is used for exploratory and usability testing. When it comes to exploratory testing, testers need knowledge, experience, logical skills, and intuition. Human ability is needed to execute the testing process in this scenario. Usability testing also requires human consideration. The purpose of this type of testing is to determine how well the software is able to resolve the pain points of users. Manual testing is the best method for this type of testing. Since ad-hoc testing is completely unplanned, there is no specific approach. The insight and knowledge of the tester is the only significant factor for this type of software test.

Automation improves speed and efficiency, enables reusable testing for code, and helps you gain a better understanding of app performance. When performing regression, performance, load, and repeated testing, automated testing is the preferred method. A good idea is to have both automated and manual testing performed on your app.

6. How much does it cost to develop a mobile application?

A variety of factors affect the cost of developing an app, including project size, technical complexity, and choice of development partner.
Plan and manage your project appropriately to keep scope creep at bay, control development costs, and make sure you achieve your Return on Investment (ROI) quickly. From the early conceptualization stages to subsequent releases, your mobile app should be managed in three key areas. Controlling these three areas gives you greater control over your project’s cost:
1. During product discovery and design, connecting product features and functionality with user pain points.
2. To ensure mobile features are built without error.
3. Focusing on the original product goal as much as possible when changes occur in development.

In order to meet user needs and maintain satisfaction over time, mobile app owners should diligently oversee these three areas of development. Furthermore, such an approach to product management helps maintain development costs while ensuring the overall business objective of the application is met.

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Without any delay, let’s get to know a few of the most important mobile features to boost customer experience.

1. SimpleUI and UX

If you think that adding multiple features to your mobile app will help to increase customer experience, think twice. There is no such alternative for simple and interactive design. A mobile app loaded with an extensive number of features will make the customer lose interest. It is therefore important that business apps are simple to use, allowing customers to access information quickly. Clear, uncluttered screens ensure a good customer experience. As a result, customers are encouraged to use simple apps that can be used even by first-time users.

2. Speed

In this busy world, nobody likes to wait, so does your customer. The customers won’t stay on your application for a much longer time especially when your mobile app is slow loading. Customers will soon seek out something better if they’re stuck with constant loading speed icons. Therefore, it is imperative to include features that will increase the app’s speed. The improved speed should be compatible with multiple devices such as omg omg tablets, laptops, and smartphones. By optimizing the graphics and making the design accordingly, the app can perform better. By avoiding large tables and databases, the app will run faster.

3. Platform Independent

Business apps need to be platform-independent. No matter what platform the app is on, it should run at the same speed and have the same features. Therefore the developer should consider the different screen sizes and resolutions for various devices before developing the website. Uploading apps on Google Play Store is easy due to its fewer restrictions policy while uploading to the App store might take some time due to its higher security policy. Therefore, businesses need to make apps platform-independent in order to improve user experience.

4. Secure

With the rise in digitalization, there are also rising cases of internet security. Hence, customers are looking for secure applications which don’t save the customer data without permission. Furthermore, your app should not store the credit or debit card information of your customers. It’s essential that the developer ensures that features and information are highly secure and prevent cyber theft.

Additionally, businesses need to protect their private assets and prevent the theft of customer data. It is imperative for companies to take measures to prevent the placement of malware into their apps or the theft of app login information.

5. Color scheme

We are all attracted to colours, and the same is true for dedicated business applications. It’s easy for the designers to experiment with the different colour schemes when performing A/B testing. As soon as you find the ideal colour scheme, you can apply it to your app. Unique and attractive colour schemes can boost clicks on businesses’ websites and apps. A colour wheel is an easy tool that can be used to pick one that looks stylish and professional. Try out some colours that are vibrant and pick one that the customers like.

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Of course, I’m talking about Smartphones. Today smartphones have become an inevitable part of everyone’s life.

Did you know? A recent report stated that by the end of 2020, there were about 3.5 billion Smartphone users worldwide, and it is estimated to increase.

As a result, the demand for mobile phones has been increasing among big firms and businesses across the world.

Beyond delivering superior services and products, customers are expecting a personalized experience. Mobile apps are the best way to provide a personalized buying experience to customers.

Right from promotion to learning about your customer base, there are no limits to how much you can reap from mobile apps.

If you are looking to learn how mobile apps can help your business, this blog is for you. This blog sheds light on why a mobile app is important for business and its major benefits and functions.

1. Add more value to the customers

Business is all about maintaining reputation. When you offer exceptional products /services, the market opens their wallet in return for the demand right.

As a business owner, it is essential for you to develop a result-driven strategy to engage your customers, increase interaction, promote sales and add value to your customers.

Loyalty programs in mobile apps can be one way to increase the engagement of your users.

This is how the loyalty program works.

The more the customer interacts with your brand, the more they are rewarded with points. These points can be redeemed for a great deal on products they want.

Starbucks leveraged the advantage of the mobile app by offering exclusive rewards for mobile subscribers, which resulted in encouraging users to buy their products (coffee and beverages) in exchange for these benefits.

2. Increase Brand Awareness

The more value you offer to your customer, the more likely they will show interest in your brand. However, developing a deep brand experience is not an easy task and requires deliberate brand efforts.

This is where the mobile app comes into play.

Mobile apps have proven to be an effective way to promote the brand that previously might have relied on expensive old-school marketing strategies like TV advertisements, pamphlets, etc.

As we know, mobile apps have become an integral part of our daily life by seeing those benefits. Brand owners leverage this powerful tool to the brand’s benefit.

Getting branding elements right within your app will have a greater impact on your brand marketing outcomes.

Besides, mobile apps also provide useful data which can help you to find the audience’s persona and target them for better conversion.

Some of the renowned brands such as Loreal Paris, Lakme take advantage of their mobile apps to provide a personalized mobile experience to their users.

3. Connect better with customers

Customer service is not just about face-to-face interaction with customers and sales associates. Since more than 3.4 billion users are using омг омг mobile apps, mobile apps can be used as a better customer service tool.

Want to know why?

Your app won’t be a mere human, prone to mood swings and poor performance.

Through a mobile-friendly presence, you’ll always know that you’re presenting the same face to your customers – a user interface designed for them to get the best experience while studying and deciding whether they want to buy your product. 

Other Advantages

If these points haven’t convinced you to move the mobile app yet, there are still more reasons to choose a mobile app for your business such as

– With mobile apps, you can attract young demographics

– Stand out from the competition

– Let your user know about your offers and new products

– Reach out to the new audience

And if you structure it properly, you can even get a ton of analytics & reports on the buying behavior of your user. 

Conclusion

In order to stand out from the competition, it’s essential for businesses to leverage the latest trends and technology to meet the growing needs of customers.

About 90% of the companies are planning to increase investment in mobile apps by the end of 2022. If you don’t, there is a huge chance you will be left behind in the competition.

Only a mobile app can’t save your business but having one can be a sure way to secure a strong online presence. Want to create a mobile app for your business? Feel free to contact us.

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Did you know? A recent report stated that on average, we all use 20 different apps for at least 37 hours a month! 

So this makes us ponder – Why are Mobile Apps so popular and loved by everyone?

To answer this, here in this blog, I’ll list out some of the interesting facts about them that make its users invested in using them.

 1. Faster than a web application 

 It is obvious that mobile applications provide a much more user-friendly experience over web versions of the same product/service. The apps can simply be downloaded by clicking and you are ready to go. However, for the web versions, you will always have to open a browser, which may sometimes have accessibility lags resulting in an utterly annoying experience. Therefore, mobile apps are far more focused on the consumer than websites.

  2. Easy to use 

One of the greatest improvisations of the past decade is time management and mobile apps aid in keeping up with it! According to current statistics, most people tend not to go to the store when they can buy the same item/service sitting at home. As a result, they don’t have to walk to different stores, compare prices and decide which is best for them. With the click of a button, they can access their best options while working or doing an essential activity.

  3. More convenient 

As I mentioned above, mobile apps have tremendously helped manage our daily workload. Right from booking cabs to ordering food, mobile apps have made our life easier and accessible. Eg. During pandemic mobile омг сайт apps like Netmeds, Pharmeasy apps offered home delivery services of medicines that mitigated the risk of infection by making a physical purchase. Also apps like Ola, Uber allows us to book a taxi anywhere, anytime which makes it very handy when you are in an outstation and want to book a cab at wee hours.

Conclusion 

To sum up, technology evolves rapidly every day, and as a result, we evolve and adapt to the latest trends. Mobile Apps have become an inevitable as well as an integral part of our lives by helping us manage our everyday chores thereby improving efficiency.

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“All that glitters is not gold” – William Shakespeare.

In the previous blog, I had shared some of the unique web app ideas to kick start a business in 2022. In case you had missed it, do check it out here.

So now that you have a notion of futuristic apps, the most evident question that you might have now would be – “How do I find the right web app development company for my business?”

Venturing into the first project can be frustrating. Especially with an overwhelming number of web application development companies available in the market, it’s hard for start-ups to identify and choose the one best suited for them.

Throughout my career as a web app developer and an owner of a company, I have seen them all – the good, the bad, and the worst. The most certain thing I can assure is that the value of an experienced consultant can never be determined just by Googling “Best Website Design Company”.

So how then do you find the best software development firm for your business? To guide you a little, in this blog, I have explained the 4 most significant factors to consider while trying to choose a web development company.

4 significant factors to consider before choosing a web development company:

Know about the compatibility:

As a general rule, it is always more enjoyable to work with like-minded people than with people with whom you might constantly disagree. Consider this tip when you are trying to hire a company for web development. Make sure to choose a company with similar values to your own. The reason for this is that you will be working with that company for a considerable time. Hence, compatibility is a very crucial element.

Look at their Portfolio:

Always look at their portfolio! This is one of the best ways to learn about their work’s quality. You should also shortlist portfolios from as varied sources as possible. However, you should remember that you might not get to meet with the representative of each of the shortlisted companies. Thus, you might want to read through the portfolios on the respective company’s website. Pay attention to every detail and don’t skip anything – this will allow you to make an informed choice.

Determine the level of support you need:

Different websites require different levels of support. You might need the services of a web development company that provides regular омг онион and frequent support for your project, or you might just need periodical or phased services from them. Consider your own needs and then choose a company that is best suited for your required level of support.

Level of cooperation:

Professional web development companies provide their clients with regular and constant updates on the project’s progress and are much committed to meeting their deadlines. It helps in quicker issue resolution and prevents any delay, ensuring on-time delivery.

A great web app development company cares for all of its clients equally and maintains a healthy, long-term relationship with them.

So there you go – when choosing the firm to develop a web app for your business, be sure to consider these factors and choose wisely!

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Mobile App Development Company in Madurai

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