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Have you ever come across the lines like “Digital Marketing is expensive and they are only for large scale businesses”, “Having a website is enough to market your products online”, “Social Media are for younger generations and why should I invest in Digital Marketing when I’m not able to reach everyone?”.
What do the above lines have in common? Well, they are Digital Marketing Myths that you should not heed.
Like other marketing strategies, Digital Marketing sure has its own share of myths associated with them, and they are very common. However, they are detrimental to understanding the effectiveness of Digital Marketing.
Here in this blog, we will address some of the common myths associated with Digital marketing and negate them.
So let’s get started.
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Digital Marketing is only for the Businesses of Big Sizes
It is often misinterpreted that Digital Marketing is only for big businesses and is not for small businesses. As a result, many small to medium-size businesses tend to overlook digital Marketing in their marketing strategies.
To be honest, it’s not true. In fact, Digital Marketing can bring a host of benefits to businesses of small and medium sizes because they are cost-effective.
On the other hand, you don’t need a brick-and-mortar office set up to sell your products. No matter your business setup, you can sell your products through social media and communicate with your customers.
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Having a Website is enough for Business
Another most common Digital Marketing myth that many companies believe is that having a website alone can surge up your sales online. However, it’s not true. Website is only an effective tool to showcase your products and services online and provide your customer with relevant information to make purchase decisions.
But the question is, how is your customer going to find your website online?
Without a Digital Marketing plan, your customer won’t easily find your website online. You need perfect digital strategies like SEO, Content, Social Media campaigns, Pay per click ads for customers to discover your website.
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Digital Marketing doesn’t need to be Prioritized
Next, one of the most common Digital Marketing myths is that Digital Marketing doesn’t need to prioritize. Many companies think that Digital Marketing омг is just a good to have a strategy to add up to your marketing. But the reality is Digital Marketing is one of the essential components to build up your sales and grow your business.
As of today, the internet has become an integral part of everyone’s life where most people turn to find their required products, services, and query-resolution. About 70% of people search for products on the internet before making a purchase decision.
So if you are avoiding Digital Marketing, you are missing a major opportunity to find your prospects.
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My competitors are not doing Digital Marketing. Why should I do it either?
Most companies come to a false understanding that if their competitors are not doing Digital Marketing, why shouldn’t have to do it either. But it’s completely the opposite. In fact, implementing Digital Marketing strategies can give you an upper hand over your competition.
Not only will you have increased brand exposure, but you’ll also be able to effectively target and reach your right audience, then your competition.
Since you can do it and that too more often, you’ll see better results from your marketing efforts than the rest of your competition.
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Email Marketing is not effective anymore
Another myth that many businesses believe is that email marketing doesn’t work anymore as new digital marketing strategies blossom, but this isn’t true.
Today, email marketing remains one of the most effective ways to increase business revenue. In fact, 58% of adults check their email, first thing in the morning and 61% enjoy receiving promotional emails every week.
Now that you have a better understanding that puts a better light that banishes some myths and lights up the effectiveness of Digital Marketing, I hope you find a skilled Team to do it for you.
