SEO (Search Engine Optimization)  plays a major role in the success of the online business. Whether you are running an e-commerce or blogging website, it is crucial to have good SEO strategies and a better understanding of SEO tools to become the leader of the race.

However, with myriads of tools in the market, finding the right tool for your distinct needs is overwhelmed. Many beginners feel finding the right tools is confusing and often ended up in misconception.

In order to help you out, I have compiled a list of best SEO tools in 2020 that will help you in various aspects of your SEO.

Best SEO tools you can rely on 2020

Here are my picks of the best SEO tools you can count in 2020

1. Ahrefs

Ahrefs is one of the most widely used competitor research and SEO tool. One of my personal favorite; not only it has one of the biggest backlink indexes but also has the best user interface out all SEO tools.

Ahrefs is like a Swiss knife of SEO tools. It’s loaded with various features like

• Backlink checker
• Keyword Generator
• Check SERP history
• Analysis of the Ranking History of website and any keyword
• Link Checker
• Find the Keyword Ranking
• Identify Broken Link and Cleaner

Therefore, if you are serious about your SEO and looking for a complete SEO tool-Ahrefs is the best tool you bet on. A backlink is one of the crucial elements in ranking your website at the top of the SERP.

Ahrefs offers you a full insight into the backlink generated and also provide the completed detail of the site linked to your competitors.

Most of the Tools provide you data and metrics of keywords on Google. Ahrefs, on the other hand, can offer you 10 different search engine data and metrics. This includes YouTube, Bing, Yandex, Yahoo and more.

Furthermore, it gives you keyword volume along with click data on how many times the keywords have been clicked.

This will help you to figure out the low completion keywords and rank your keyword at the top of the result page.

Pricing and Plans

Ahrefs comes in 4 different plans

Lite:  $99

Standard: $179

Advance:  $399

Agency: $999

Each plan comes with various features you can choose the plan as per your need. In addition, Ahrefs also offers 7 days trial for $7.

2. SEMrush

is similar to Ahrefs it is one of the power-packed tools which can help you in completed SEO audit, Competitor analysis, Backlink Analysis, Track Down the current and past ranking, SEO media research and lot more.

With an over a huge database of 46 million domain and 120 million keywords, it is one of the renowned SEO tools used by major digital marketers and companies like Philips, PayPal, Forbes and more.

SEMrush allows you to find the keyword search volume therefore you can effectively find the low competition keywords and target them.

In addition, it allows us to compare two domains and provide 360-degree insight. This will helps to find the competitor’s advertising strategies.

Pricing and Planning

Pro- $99.95/ month

Guru- $199.95/ month

Business- $399.95/ month

Enterprise- Based on the request

There is also a free version available with fewer features but good enough to figure out how it works.

3. MOZ pro

Without a doubt, Moz is one of the best SEO tools in the market. Right from the auditing, your website to competitor analysis and Keyword explore to backlink analysis, MOZ can help you with everything you need with SEO.

Features

Keyword Analysis: Allows you to find the volume and SERP analysis for a keyword.

Website Audit: Helps to completely audit your website and find any error and issues

Backlink Analysis: Provide Analysis of the backlinks and domain authority of the website to build a strong backlink to the website

Rank Tracking: Track the past and present organic ranking and monitor the performance of the keyword.

Pricing and Plan

Standard Plan- $99/ month

Medium Plan-$179/ month

Large Plan-$249/ month

Premium Plan-$599/ month

Moz Pro also offers a free trial for 30 days try it now

4. Yoast SEO

If you are running a Word Press website then Yoast SEO plug-in is the best tool you can rely on 2020. Yost is completely focused on content and handle most of the SEO task effectively. It is best used for on-page optimization.

Yoast SEO tool helps to analyze the content and recommend you with the solution to rectify the issue. Furthermore, it also helps in writing mete description, title, tag, XML site map and more.

Features

• Automatically Generate XML
• Content Analysis
• Check focus Keyword
• Let you Add Breadcrumbs
• Effectively edit Title and meta description

Pricing and plan

Yoast SEO plug-in is available both free and premium

Premium– £79 / year

Premium comes with various additional features

5. Ubersuggest

Ubersuggest is one of the most famous tools. This can be used completely free and how often you can use is limitless.

However, there are free premium apps, while certain devices in this list charge very high prices. You should definitely try this once if you are a page owner or an SEO.

They have recently added a long-awaited function, namely the domain analysis of the competitors. Type the keyword and you’ll find lots of insights such as total organic keyword rankings, organic monthly traffic, domain ratings, total backlinks, top-level sites, keywords rankings, social share counts, etc.

Furthermore, you’re just able to find another great feature that is available in other paid SEO tools. The backlink analysis was just introduced. By reviewing the URLs of your competitor you can find backlink of your competitor.

Pricing and Plan

Free of Cost