The landscape of the marketing world is changing drastically in recent years.  Google ads are one such platform that helps to drive this transformation.

Google Ads is considered one of the effective marketing strategies and about one-third of big shot companies have included Google ads in their marketing efforts.

If you are still aware of Google ads and what they can do for your business then this blog is right for you. But before we jump into the advantages, let me give a small glimpse of what is Google ads.

What is Google Ads?

Google Ads is part of the Google advertising program, which allows you to create ads on the SERP (Search Engine Result Page) to reach audiences that are interested in your products and services.

In other words, with Google ads, you pay to have your website (landing page) listed on top of the SERP when the user searches for relevant terms on Google search and Maps.

Reasons why Google Ads is important for business

1. Google Ads works father than SEO

One of the most important benefits of Google Ads is that it works faster than SEO. Both SEO and Google ads are search engine marketing related strategies that are used to generate leads and traffic to the website.

But a well-optimized Google ads campaign can work much faster than organic SEO results which might take time to reflect.

Let’s say you want to advertise your recently launched products or service. Seeing results through SEO takes quite a lot of time because the result in SEO is organic and most small and large companies have already taken the spot in organic search, your website might find it difficult to stand out.

However, Google Ads on the other hand you can get quickly on the first page of the organic result. As soon as your ads start running you can drive traffic to your website.

2. It increases leads and customers

Google Ads is one of the best ways to generate traffic and leads for your business.  If your campaign is set up right it can generate good target leads for your website.

You can target people who are searching for what your business offers through Google Ads. Thus, only users who want to buy your products or services will be sent to your website using this platform.

3. It increases leads and customers

Google Ads is one of the most flexible marketing platforms around. Anyone who uses the Google ads platform regularly can say it. The platform is suitable for companies of all sizes and types. By using it, you can enable and disable internet traffic. In addition, it is compatible with a wide variety of other marketing platforms and software systems.

Campaigns can be tailored to focus on specific types of online users. For example, you can be targeted by the audience by location, device type, and other demographic.

During a campaign, you can also set budgets for specific areas. For example, you could set daily budgets and limits on how much you’re willing to spend on clicks for certain keywords.

4. Measure your performance consistently

It’s very difficult to measure the result of traditional marketing like radio, newspapers, brochures, flyers, banners, etc. As they are expensive and you don’t have control over your spending.

In addition, you won’t know the source of these leads, unless your customer chooses to disclose it. As a result, ROI from traditional media would be very difficult to determine.

• Using AdWords, however, you would be able to see exactly how the campaign performs.

With Ad words would know:

• Who clicked on your ad
• How many leads have been generated
• How much traffic you have got from AdWords to your website
• Which keyword generated the most traffic and leads
• How much does it cost you per lead

5. Generate high-quality traffic

Because of Google’s market dominance and vast customer base, the search giant can send enormous amounts of traffic to your website omg сайт every day, if your business has the right strategy and budget to run a Google ads campaign.

Google prides itself on delivering relevant search results & ads and continues to improve its search engine algorithms to deliver the best possible results.

This has a positive effect on businesses that advertise through Google Ads, as these ads send high-quality leads and visitors to your business’s website, e-commerce store, opt-in form, or other online assets. The audience you get from Google is more likely to become customers, opt into your email list, or request information than those from other sources.