I’m pretty much sure everyone has them in their pockets now.

Of course, I’m talking about Smartphones. Today smartphones have become an inevitable part of everyone’s life.

Did you know? A recent report stated that by the end of 2020, there were about 3.5 billion Smartphone users worldwide, and it is estimated to increase.

As a result, the demand for mobile phones has been increasing among big firms and businesses across the world.

Beyond delivering superior services and products, customers are expecting a personalized experience. Mobile apps are the best way to provide a personalized buying experience to customers.

Right from promotion to learning about your customer base, there are no limits to how much you can reap from mobile apps.

If you are looking to learn how mobile apps can help your business, this blog is for you. This blog sheds light on why a mobile app is important for business and its major benefits and functions.

1. Add more value to the customers

Business is all about maintaining reputation. When you offer exceptional products /services, the market opens their wallet in return for the demand right.

As a business owner, it is essential for you to develop a result-driven strategy to engage your customers, increase interaction, promote sales and add value to your customers.

Loyalty programs in mobile apps can be one way to increase the engagement of your users.

This is how the loyalty program works.

The more the customer interacts with your brand, the more they are rewarded with points. These points can be redeemed for a great deal on products they want.

Starbucks leveraged the advantage of the mobile app by offering exclusive rewards for mobile subscribers, which resulted in encouraging users to buy their products (coffee and beverages) in exchange for these benefits.

2. Increase Brand Awareness

The more value you offer to your customer, the more likely they will show interest in your brand. However, developing a deep brand experience is not an easy task and requires deliberate brand efforts.

This is where the mobile app comes into play.

Mobile apps have proven to be an effective way to promote the brand that previously might have relied on expensive old-school marketing strategies like TV advertisements, pamphlets, etc.

As we know, mobile apps have become an integral part of our daily life by seeing those benefits. Brand owners leverage this powerful tool to the brand’s benefit.

Getting branding elements right within your app will have a greater impact on your brand marketing outcomes.

Besides, mobile apps also provide useful data which can help you to find the audience’s persona and target them for better conversion.

Some of the renowned brands such as Loreal Paris, Lakme take advantage of their mobile apps to provide a personalized mobile experience to their users.

3. Connect better with customers

Customer service is not just about face-to-face interaction with customers and sales associates. Since more than 3.4 billion users are using омг омг mobile apps, mobile apps can be used as a better customer service tool.

Want to know why?

Your app won’t be a mere human, prone to mood swings and poor performance.

Through a mobile-friendly presence, you’ll always know that you’re presenting the same face to your customers – a user interface designed for them to get the best experience while studying and deciding whether they want to buy your product. 

 

Other Advantages

If these points haven’t convinced you to move the mobile app yet, there are still more reasons to choose a mobile app for your business such as

– With mobile apps, you can attract young demographics

– Stand out from the competition

– Let your user know about your offers and new products

– Reach out to the new audience

And if you structure it properly, you can even get a ton of analytics & reports on the buying behavior of your user. 

 

Conclusion

In order to stand out from the competition, it’s essential for businesses to leverage the latest trends and technology to meet the growing needs of customers.

About 90% of the companies are planning to increase investment in mobile apps by the end of 2022. If you don’t, there is a huge chance you will be left behind in the competition.

Only a mobile app can’t save your business but having one can be a sure way to secure a strong online presence. Want to create a mobile app for your business? Feel free to contact us.